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A Bit About My Experience 

​Summary:

​

  • Possess a comprehensive understanding of the product development & project management process and the ability to communicate effectively with cross-functional teams, including engineering, design, marketing, and sales.

  • Expertise in Agile methodologies, combined with my strong leadership, problem-solving, and decision-making skills, allows me to effectively manage timelines, budgets, and resources to bring successful products to market.

  • Currently pursuing Master of Digital Media from Centre for Digital Media, a program partnered with four leading academic institutions (UBC, SFU, Emily Carr University, and BCIT).

  • ~14 years of diverse experience in MarTech & AdTech Monetization, Digital Marketing, Business Strategy and Project Management.

  • Leadership & Team mentoring experience, with strong focus in revenue expansion & team development.

  • Cross-functional exposure across multiple Regions & Categories in India.

  • Proficiency in Programmatic Advertising, Performance-driven Campaigns, Innovative Campaigns, Content Marketing Projects, Campaign Optimization and Targeting.

  • Extensive understanding of digital advertising products (Native, Video, Audio, Content, Connected TV, Digital Out-of-Home).

Awards:​

  • Mar 2019 – Long Term Value Award, Yahoo!

  • Mar 2019 – Above-and-Beyond Award, Yahoo!

  • Feb 2018 – Special Award, Yahoo!

Volunteer Experience:

  • St. Gonsalo Garcia Ashram, Jamghat,

  • Born this Way Foundation Andrew Heiskell Braille,

  • Talking Book Library

Latest Experience

[Aug 2022 – Till Date]       Project Manager                                                                                                                    Wallop, Canada

Profile:

  • Successfully delivering web-based projects within timelines and budgets while adhering to high-quality standards.

  • Utilizing Agile methodologies and principles to continuously enhance project processes and drive successful outcomes.

  • Actively participating in the entire project lifecycle, from discovery to launch, while working closely with UX designers and development teams.

  • Managing multiple projects with teams worldwide and ensuring efficient delivery of projects within defined constraints.

  • Proficient in using tools such as Figma, Jira, Forecast, Harvest, Notion, Miro and more to manage projects and track deliverables.

  • Committing to delivering innovative and impactful solutions to drive exceptional client results through internal & external communication and collaboration.

  • Creating customized plans of action through systematic planning to drive business success.

 

[May 2022 – Aug 2022]     Project & Product Manager                            University Project, Term III (Simon Fraser University), Canada

Profile:

  • Owning product vision and product backlog and co-managing project management responsibilities using agile methodologies.

  • Ensuring the client's expectations align with our project deliverables for prototypes for AR exhibits.

  • Spearheading the research for creating a prototype centring on the final consumer's need while ensuring KPMG's marketing needs.

  • Collaborating with Tech, UX, and Design teams to build a prototype by effectively managing the product backlog.

  • Guiding and building the documentation process of detailing our project methodology.

 

[Jan 2022 - Apr 2022]        Project Manager & Product Support                 University Project, Term II (Simon Fraser University), Canada

Profile:

  • Ensured that the Agile Product Management Principles were at the core of this project.

  • Spearheaded extensive research into Blockchain, NFTs and DAOs ecosystem.

  • Focused on User-Centric Design to understand the challenges faced by artists in the current environment.

  • Spearheaded comprehension of business workflows along with the UX team to design information architecture and user journey.

  • Collaborated with Tech and UX Team to build product vision and effectively manage the product backlog.

  • Led the product vision through feature prioritization for the prototype to meet Tafi's brand guidelines and user expectations.  

  • Led the final documentation, which included the prototyping process, technical implementation of community integration with other platforms like Twitter and future extension details for the project like DAO (suggested setup and regulations).

 

 

[Sep 2021 - Dec 2021]       Project Manager & Product Support                   University Project, Term I (Simon Fraser University), Canada

Profile:

  • Implemented the Agile framework to deliver the project within the given timeframe.

  • Contributed to and ensured productive brainstorming sessions and research.

  • Spearheaded the Design Thinking Philosophy using design principles like Human, Ambiguity, and Tangibility rules.

  • Collaborated with Tech, UX and Design Teams to build product vision and effectively manage the product backlog.

  • Participated and contributed to user-testing and product refinement exercises.

  • Built the final documentation with marketing, monetization, and future extension details for the project.

Past Expereince

Nov 2017 - Oct 2021

Apr 2015 – Oct 2017

Feb 2012 – Mar 2015

Jan 2008 – Jan 2012

Oct 2006 – Dec 2007

Monetization Project Lead (Digital AdTech), Yahoo!

I led the account management team to deliver multiple project objectives for growing the revenue for Yahoo's advertising products and platforms (software). Also, Trained and Mentored the team members to formulate strategies for pitching, negotiating, closing sales deals and managing projects.​ Further, developed deeper engagement with the leadership of clients and other stakeholders to create a more significant impact on business growth and spearheaded the content strategy division. I also negotiate and close big-ticket/annual projects with agencies and clients. 

Group Project Manager, Monetization (Digital AdTech), Yahoo!

I formulated business and project strategies to grow revenue from the assigned categories across Finance, Telecom, Travel, Consumer Durables, and Technology by reviewing market environments at macro and micro levels. Along with managing diverse projects by collaborating with internal teams (content, marketing, data, operations, tech) to deliver various client objectives and internal revenue goals. I also organized and participated in agency-level shows to present solutions/products to a larger audience.

Senior Project Manager, Monetization (Digital AdTech), Yahoo!

I formulated strategies to grow revenue from the assigned categories like FMCG, Telecom, and Technology by spearheading the responsibilities for the complete project, from prospecting the clients to the final execution. Also, planned and developed a clear roadmap to cultivating existing client relationships for cross-selling opportunities through existing and new advertising products and software. Further, established deeper engagement with agencies and clients to create a greater impact on business growth through large-scale projects.

Manager, Monetization (Digital AdTech), Vdopia

I initiated the core sales function by helping develop the sales operations/procedures for project execution. I also educated the potential clients about the pre-rolls & video presence on digital media. Further, formulated long-term & short-term strategies for revenue growth basis the market dynamics while establishing the operational processes (like front-to-back sales project workflows) to meet the industry requirements. I was also responsible for training new employees about the software, operations, and sales strategy.

Business Head (Self-employed)

I managed business development and project management activities to generate new clients and maintain revenues from existing clients. I coordinated with the recruiters to fulfil the clients' requirements and also executed post-placement and payroll servicing activities.

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