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Welcome to my portfolio! Here are some of my favourite projects, and I'm excited to add more to the list.

Chiefs on Broadway

Chiefs on Broadway is a distinctive project whose primary goal was to drive event bookings and align with Eric Church's brand. This led to a unique UX and design approach. This project is a highlight in my portfolio due to its unique challenges and innovative solutions.

 

Role: Project Manager (Wallop)

 

 

Contribution:

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  • Leadership and Coordination: Led the project and coordinated with the AJ Capital team to gather insights during the discovery phase, guiding the team in designing the user flow.

  • Brand Alignment: Ensured the design and UX were aligned with Eric Church's brand aesthetic.

  • Focus on UX: Emphasized the development of a dynamic activity calendar to drive ticket sales and walk-ins, continuously evolving the UX based on user feedback.

  • Framework Development: Leveraged the framework created during a previous project, Hotel1928, ensuring consistency and scalability for future AJ Capital projects. We scoped and developed any custom elements beyond the framework accurately.

  • Timeline Management: Managed the project timeline meticulously to align with Eric Church's website communications and special launches, including NFT asset releases.

Lord Elgin

About the Project: Upgrade the old website while preserving key elements to retain the existing target audience and maintain SEO rankings during the transition.

 

Role: Project Manager (Wallop)

 

Contribution:

  • Project Management: Led the project and collaborated with the Lord Elgin team to gather insights and requirements, ensuring a smooth transition while maintaining key elements.

  • SEO Preservation: Work with the digital marketing team to ensure that the implemented best practices to maintain SEO rankings, ensuring a seamless transfer of SEO value from the old website to the new one.

  • Design and UX Alignment: Worked with the design and development team to Enhance the website’s design and UX while staying true to Lord Elgin's brand identity.

  • French Translation: Incorporated French translations for all content added over the years. Utilized an AI platform for translations, which provided valuable insights into the current limitations of AI translation and highlighted the need for human validation.

  • Budget Management: Successfully delivered the project with a tight budget, ensuring high-quality outcomes despite financial constraints.

Pacific 19

About the Project: Pacific 19 is a boutique hotel that not only offers luxurious accommodations but also serves as a gateway for adventurous travellers to unlock the very best experiences on Kona and Hawaii Island. I had the privilege of overseeing this exciting venture in my role as a project manager with Wallop. This web project was a fascinating journey.

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My Role: Project Manager (Wallop)

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My Contribution:​

  • Pacific 19's vision was to create a web experience inspired by the grandeur of the Pacific Ocean. I collaborated closely with the design team to bring this vision to life.

  • We prioritized customization, especially for the experience and activities pages, to create a blog-like ambiance celebrating local creators and culture. Notable examples of our detailed design approach can be found on these pages: https://www.pacific19.com/kona/field-notes/kekaha-kai-state-park and https://www.pacific19.com/experiences/hidden-craters-hike-hualalai.

  • To accommodate the client's future expansion plans and the addition of more properties to their portfolio, we engineered a scalable solution. This scalable solution offers extensive module customization to adapt to their evolving needs.

  • I maintained a strong focus on project timeliness and cost management throughout the project.

  • Additionally, I worked on refining our project management processes to ensure the project's successful delivery.

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Miraval Interactive Maps UX Updates

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About the Project: About the Project: The goal was to transform a standard image map into an interactive experience, enabling users to explore the property in detail before their visit and effectively plan their stay.

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Role: Project Manager (Wallop)

 

Contribution:

  • My Role: Led the project, coordinated with the Miraval Resorts team, and guided the design and development team in creating an intuitive user flow.

  • Enhanced User Experience: Collaborated with the designer to transform static maps into interactive, user-friendly maps, enriching each section with detailed descriptions and high-quality images.

  • Technical Framework: Collaborated with the developer to create a robust framework supporting interactive elements, ensuring performance and scalability.

  • User Feedback: Conducted user testing and iteratively refined the UX based on feedback.

  • Timeline Management: Managed the project timeline and coordinated with the marketing team to align the map launch with promotional activities.

A Web Platform for Artists

About the Project:
Wagmint is a prototype for a web application for Tafi that makes it easier for artists to create and sell NFTs. Although platforms like Opensea make it easy for anyone to create NFTs (except for the high gas fees), selling NFTs and building an individual brand are still difficult for most artists. Wagmint primarily aims to fill this gap by having to sell NFT without a gas fee and through community features that help artists promote their art, discover art from other artists, and also get rewards for engaging with the community through DAO and other features.

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My Role: Project Lead and Product Support

 

My Contribution:

  • Ensured that the Agile Product Management Principles were at the core of this project.

  • Spearheaded extensive research into Blockchain, NFTs and DAOs ecosystem.

  • Focused on User-Centric Design to understand the challenges faced by artists in the current environment.

  • Spearheaded comprehension of business workflows along with the UX team to design information architecture and user journey.

  • Collaborated with Tech, and UX Team to build product vision and effectively manage the product backlog.

  • Led the product vision through feature prioritization for the prototype to meet Tafi's brand guidelines and user expectations.  

  • Led the final documentation which included the prototyping process, technical implementation of community integration with other platforms like Twitter and future extension details for the project like DAO (suggested setup and regulations).

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 Game for Kids to Teach Recycling

About the Project:

We were given a theme of sustainability. We researched this topic in detail and discussed sustainability issues like clean energy, space pollution, plastic pollution, alternate energy and more. We decided to focus on the subject of the sustainable future of marine life. We determined that we want to educate the upcoming generations about the relevance of recycling, reducing and reusing plastic to create a culture that can drive sustainability through a game. This game focused on training the kids about all the critical steps for building good recycling habits.

 

My Role: Project Manager and Product Support

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My Contribution:

  • Implemented the Agile framework to deliver the project within the given timeframe.

  • Contributed to and ensured productive brainstorming sessions and research.

  • Spearheaded the Design Thinking Philosophy by using the design principles like Human, Ambiguity, and Tangibility rules.

  • Collaborated with Tech, UX and Design Team to build product vision and effectively manage the product backlog.

  • Participated and contributed to user-testing and product refinement exercises.

  • Build the final documentation with marketing, monetization and future extension details for the project. 

Content Centric Webpage on Yahoo! for a Tourism Client

About the project:
This was one of the many content marketing projects I led while working with Yahoo! I directed this project end to end, from the pitching, negotiation, contract closure and execution, including resolving multiple challenges for the final delivery.

My Role: Monetization and Project Lead

  • Led the project and client servicing from the pitching to the final delivery and development of the case study.

  • Negotiated the deal with the client and internal teams to bring consensus during the final stages of closure.

  • Conceptualized the idea along with the content strategy team and design team for presenting the storyboard to the client and the agency.

  • Developed a detailed workflow strategy to ensure smooth execution of the project.

  • Continuously mapped & tracked the project’s delivery to ensure its progress in line with the client’s expectations.

  • Resolved multiple challenges along the way and enhanced coordination between the internal teams and external stakeholders.

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